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Jonathan Brookfield

Autodesk Technical Consultant



Jonathan has a wealth of experience in the AEC Industry and Autodesk Partner Channel. This includes a variety of roles such as Senior Technician, Project Manager, BIM Manager, and Technical Consultant.
He primarily worked for design consultancies but additionally has had a good exposure to Contractors and construction having worked in a cohabiting joint venture. His primary sectors include maritime, waterways, coastal defence, and flood alleviation involving cross-disciplinary working in delivery teams containing civil, structural, geotechnical, mechanical, electrical, and environmental. Being a purveyor of digital transformation, Jonathan has instilled, developed, and managed standards relating to ISO 19650 (formerly BS 1192) methodologies at project, organisational, and UK Government levels with his involvement in the Environment Agency BIM working group. Jonathan has qualifications in Building Information Modelling (BIM), Virtual Design and Construction (VDC), and Civil Engineering and has expert software skills with the Autodesk AEC Collection, Autodesk Construction Cloud, and Esri ArcGIS GeoBIM.

 What to expect during the event

Since the introduction of digital standards, for example ISO 19650 and BIM Mandates, across the AEC industry and an escalation in public and private sector demand and uptake, investment in technology has increased sevenfold within the industry.
However, investment in technology is only one aspect, without implementation and adoption strategies, it is unlikely to have a significant impact.
We at Diatec speak with a broad cross section of the AEC industry, when talking about their digital transformation journeys, we see many common challenges including inconsistent software investment, siloed working practices, a disbelief in the benefits of change, lack of available time to away from project work, and a perceived poor return on investment.
Without a digital transformation strategy, we see organisations revert to their old way of working, using their old software solutions as soon as work pressure increases. This phenomenon is far too common and has led to a lack of digital transformation momentum. However, we are still seeing digital requirements in nearly all tenders.
To minimise the impact of these challenges, we have seen that creating a Digital strategy and implementation plan that includes the investment in technology, but most importantly also includes the people and processes that are key to successful transformation

The need for Digital Strategies when Implementing Technology

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