Michael Galbraith


Immersive Technology Specialist


Michael Galbraith is an Immersive Technology Specialist at Arup, based in Dublin. Michael works on projects across a range of disciplines in Arup’s Europe Region – these range from real-time screen-based applications, extended reality (XR), 3D immersive and sensory experiences as well as storytelling, data capture and photomontages. Following two years’ experience at Arup in London, he moved to Arup in Dublin in 2020 to help set up the Immersive Technology team.

The Immersive Technology team at Arup works on visualisation projects that aim to leverage design data for the public, investors and policy-making audiences to aid communication, decision-making and engagement. Using real-time game engine software, the team currently utilises all aspects of interaction design within extended reality (XR) to create user-friendly experiences. Our approach to using technology is fluid – essentially, we often use technology and techniques from industries outside of AEC to help showcase the best of project design data and to offer clients a new perspective on their projects.

 What to expect during the event

• Unlocking the potential for multidisciplinary collaboration
• Strengthening bids and communication of design ideas
• Making more informed engineering decisions that help to minimise risk
• Better planning throughout the project lifecycle
• Training field teams in a safe manner
• Improving project coordination efficiency
• Optimising the operation and maintenance of BIM models
Immersive technologies enable the holistic, dynamic and visual presentation of a project, improving accuracy before spaces are made a reality, and crucially, before mistakes may be ‘built-in’. Presenting our work at the highest standards to our clients is a fundamental part of what we do.
The Immersive Technology team focuses on the following four pillars to help get a better understanding of clients’ requirements and expectations during the project lifecycle:
1. Powerful storytelling: Developing conceptual ideas and experiences for clients and stakeholders.
2. Objective decision making: Using design data to aid communication, decision making and engagement.
3. Interactive platforms: Establishing which immersive technology best suits the project brief or the client.
4. Human-centred experience: Bringing groups of people together to experience extended reality (XR) throughout the lifecycle of a project.

Key benefits of immersive technology

No upcoming events at the moment